It’s tempting to think that the modern technology we have at our disposal is all we need to deliver a killer message to our audiences. But the key to delivering an idea or message effectively lies in an ancient art: Storytelling. Storytelling reinforces your message by establishing an emotional connection with your audience. It helps people to better comprehend your ... Read More »
Whether you’re a seasoned social media veteran or just getting ready to launch your first social media channel, how to continually engage your audience in a meaningful way is a challenge that we all face. Here are some tips that will help you get started or get back on the right track to create and maintain vital and engaged communities. ... Read More »
Company blogs can be an effective way to humanize a brand and an organization. Blogs offer a chance to depart from the dreaded “corporate speak” of many traditional web site pages, so employees and stakeholders tend to get inspired to set up a blog. And doing so is easier than ever, thanks to increasingly versatile templates. But keeping a blog ... Read More »